Video is a powerful marketing tool for any organization – even in the construction industry. Recent reports have show that video content is capable of increasing conversion rates by 80%.  Even the mention of the word “video” in an email subject line increases open rates by 19%.

Videos don’t have to be costly to make. In fact, I’ll bet that most of the content you already have is evergreen. That means I can use something you already have and turn it into a video: an article, a presentation, even a blog post.

Here’s a few ways you can use video to grow your business:

• Intersperse video with written on your website to make your page more engaging.
• Link to videos in your email signature
• Use videos during presentations to improve audience engagement
• And of course, videos are the preferred type of content for social media!