eBooks

eBooks from Spark One Solutions

eBooks are an effective way to generate leads. In particular, offering eBooks that are free-of-cost is a low-stakes way to demonstrate the value of service you bring to a potential client.

Here are some ways you can use eBooks to benefit your business:

Links to download eBooks can be placed within content on your website.
Use eBook as an attribute on your resume or firm profile
Send eBooks to warm leads, as a “thought your might be interested…”
Utilize an eBook as a backlink opportunity from other websites

An eBook is a great way to organize information into a longer form document. Electronic books are fully-formatted which helps to avoid huge, boring blocks of text… which I’ll admit, is something I see often in the HVAC industry! Unlike a website, once a reader is in your eBook you have their full attention. If you were to put the same content in a blog or webpage, that potential customer is more tempted to leave your page or jump to another one. Here’s how I can help build you an effective eBook:

Plan and Scope

I can help you generate ideas for eBooks by honing on cross sections of your expertise and industry trends. Already have a topic in mind? Need to turn a presentation into a book? I will assist in generating an outline and building a project schedule to ensure your eBook is delivered on-time and on-budget.

Writing and Publishing

The toughest part of creating an eBook is typically…writing it! As an experienced ghostwriter for many different industries, I can write your eBook start to finish. I will also handle the formatting and publishing of your book, so that you’ll end up with a PDF that’s ready for showtime.

Producing and Promoting

With your eBook ready to go, you’ll need some promotional materials to share your new content. As a part of my services, I will create an eBook cover image, graphics for social media, and web banners to use throughout your site. I’ll also help find opportunities to leverage your newest promotional material.

An image that displays an ebook cover on a hard cover book

This is an example eBook cover that we can create for promoting your newest eBook

Recent eBook Productions from Spark One Solutions

Learning Management Systems in the Aerospace Industry (June 2019)

This client provided their own content and example images in a Word document. I re-formatted the text into an eBook, added imagery and callouts, and designed the cover. I also created the cover image you see to the left for this eBook.

Enhancing eLearning by Improving the User Experience (April 2019)

I took a powerful conference presentation and turned it into an eBook. Using the content on the slides and in the notes, I developed an outline, wrote the content, and formatted the eBook. I also created promotional imagery for this eBook to support engagement from potential customers.

A Beginner’s Guide to a CRM (February 2019)

Source materials were provided for the text of this eBook. I sought out appropriate imagery, reformatted the text, and used pop-out sections like pullquotes that add interest for the reader.